Boosting Post-Purchase Engagement

The Challenge

Our client, a leading e-commerce platform, struggled with maintaining customer engagement after purchase. Despite having a large customer base, they faced declining renewal rates and missed opportunities for cross-selling. Traditional email follow-ups weren't cutting it anymore.

The Solution

We implemented a comprehensive post-purchase engagement strategy leveraging WhatsApp Business API:

• Personalized order updates and delivery tracking
• Interactive product usage guides and tips
• Automated follow-up system with personalized recommendations
• Direct channel for customer support and feedback

The Impact

Key Takeaway

Meeting customers where they are - on WhatsApp - and providing value through personalized engagement creates lasting relationships and drives business growth.